BUSINESS CONSULTANT
AND INVESTOR FOR
DO GOOD COMPANIES
Inspiring and mentoring in marketing and sustainability,
together with network organisations, NGOs, family businesses,
funders, corporates organisations and social enterprises
BUSINESS CONSULTANT
AND INVESTOR FOR
DO GOOD COMPANIES
Inspiring and mentoring in marketing and sustainability,
together with network organisations, NGOs, family businesses,
funders, corporates organisations and social enterprises
BUSINESS CONSULTANT
AND INVESTOR FOR
DO GOOD COMPANIES
Inspiring and mentoring in marketing and sustainability, together
with network organisations, NGOs, family businesses, funders,
corporate organisations and social enterprises
BUSINESS CONSULTANT
AND INVESTOR FOR
DO GOOD COMPANIES
What societal values match your brand? We can help you to define your purpose with solid strategy and an organised marketing plan to create the most engaging story.
Often philanthropy is not done in a way that fits the company ethos. Let's translate your business story and select the right charity and partner to strengthen your brand.
We will inspire you with companies using their skills and knowledge to create a business that has a financial and social return. Rethink business.
Companies need examples and inspiration. This will help you align your team or create a good a discussion on how you want to move forward on sustainability and marketing.
With the help of other expert companies, we can help you selecting priorities for sustainability which relate to product innovation or marketing plans.
We develop strategies to consult your stakeholders’ regarding the societal or ecological issues that are important to them along with communication methods to manage their expectations.
Havep is a well-known workwear brand, that has been an industry leader ever since 1865. As a business and sustainability manager, Astrid advices the company in working towards a more circular economy, with respect for nature and society. Since 2014, she has been mentoring Havep with a complete rebranding for a greener strategy that is unique in the sector.
Yoni was set up in the Netherlands in 2014 when girl bosses Mariah and Wendelien decided to revolutionise the feminine care industry with their organic tampons and pads. Astrid helps them to upscale the distribution and challenge new products along with giving them all-round advice on business strategy and trade presentations for retailers.
Since 2013, Seepje has produced detergents made from natural shells grown in India and Nepal. The company was founded by Melvin and Jasper, who are on mission to a cleaner and brighter world. With her background in sustainable marketing, Astrid helps them with product development, building distribution, setting up promotional campaigns.
Essent.be is part of the sustainable international group Innogy and supplies innovative energy services in Belgium. The company needed Astrid’s philanthropic advice to find the perfect charity organisationfor the brand and involvement with employees, so she helped them set up a structural partnership with Cunina, a Belgian charity that gains access to education of underprivileged children.
The VP Family Office is passionate about entrepreneurship with responsibility and vision with a clear focus on long-term thinking. Sustainability is seen as an important responsibility and business driver for the future. Astrid helped with stakeholders discussions to understand social and ecological drivers from shareholders. She is supporting the family office in building a sustainability road map along with starting an ESG exercise, building communication and building sustainability knowledge in the business.
Astrid is working as a CSR strategist for Intracto, a growing digital agency. “Imagine tomorrow” is about thinking and imagining tomorrow with a growing demand for ethical, trustworthy and transparent brands, limiting their ecological footprint and increasing their value for society. In her role she is advising different brands.
SAY HELLO!
Copyright by @ DoGoodMarketing
Hello!
I am Astrid and I believe that business can be a force for good. I love working towards a healthier and sustainable world. I have a background in purpose marketing and business development and I am also an investor in companies.
Marketing
I am convinced that the future is in the hands of companies who create a better world with their products and services. That is why I am helping small as well as big companies with a CSR and marketing approach that makes sense for their business. As a marketer I think we have a serious role in creating a safer, healthier and more sustainable world. Creating a purpose company will make your company more future proof. More customers, more loyal employees and happier shareholders will be the result.
Investing
I don’t only focus on marketing, but I also invest in Do Good companies in the Benelux and Africa. As an investor I am engaged in companies, impact funds and impact networks.
There is an urgency for Do Good Business companies to grow and scale them.
We need to think different as investors and invest in scale companies with a good financial and social return. There is whole world to win in making good ESG rankings and positive
impact the norm and go far beyond excluding sectors.
Feel the same way?
Please contact me if you want to know more.